Summer Camp Marketing Ideas: 6 Best Marketing Ideas to Follow

Looking for new and effective summer camp marketing ideas? Look no further and check these 6 best ideas!

The truth is that most summer camp directors don’t appreciate marketing. The reason for this is that they don’t see marketing as something that can help them do their job. However you feel or whatever you think about marketing – the reality is that you absolutely need to do it!

Once you will embrace the importance of marketing, you will experience greater success and accomplishment in attracting and recruiting new potential campers.

6 Best Summer Camp Marketing Ideas to Follow

If you want to make this camp season your strongest season in the history – it is time to start following marketing ideas:

• Build and Follow an Effective Marketing Plan – Regardless of how strong your camp marketing program is – it will never reach its potential without a proper marketing plan. Create a simple marketing plan and stick to it!
• Optimize Your Website – These days potential customers are looking for summer camps online, which means that you need to make as easy as possible for your online customers to find you. Optimize your website for search engines to be able to locate you.
• Social Media Marketing – You’ll be surprised how social media marketing can affect your camp and your connection with the campers. The social media platforms allow you to connect with your potential campers on a whole another level – deeper and more personal. Stick with Facebook, Instagram, Twitter, and YouTube!
• E-mail Marketing – Yes, e-mail marketing can be a pretty effective marketing tool when used right. The most important thing to remember is that you don’t need to spam people, instead, send e-mails to people who are interested in your summer camp.
• Local Marketing – The local marketing is important for day camps as well as overnight summer camps. Sometimes, you don’t need to reach new campers from the other side of the country when you can find potential ones near you. Local marketing is a summer camp marketing idea that you don’t want to miss.
• Customer Referral Program – If you are running a successful summer camp, it means that you are benefiting from word-of-mouth referrals. Now you can get more if you consider a customer referral program as part of your marketing plan. You can offer free gifts, discounts, or financial inducement for everyone that sends you referrals.

All these summer camp marketing ideas are effective and can bring you amazing results! Start using them today!