Summer Camp Marketing Plan: 5 Steps to Consider

Need a powerful summer camp marketing plan? Consider these helpful 5 steps and create the best digital marketing strategy!

The Importance of Having a Marketing Strategy

Let’s face it – if you don’t have a proper summer camp marketing plan you cannot expect to innovate, grow, and develop. You cannot just measure results from the past and learn from your previous marketing strategies.

It’s time to come up with a proper marketing plan!

Top 5 Steps to Use When Creating a Summer Camp Marketing Plan

These 5 important steps will ensure your marketing plan is powerful enough to accomplish all your future goals:

1. Know Exactly What You Want and Set Clear Objectives – Start your summer camp marketing plan by setting clear objectives. Define your mission and vision, give answers to the questions – What you want to achieve with this plan? Get specific and realistic!
2. Analyze Your Previous Marketing Plan and Learn from the Mistakes – Analyzing your past including your past failures and mistakes can help you focus on creating a better marketing plan today. Determine a certain period you’d like to analyze and start from there!
3. Consider the People you are talking to – You shouldn’t let the marketing plan go away from the audience you want to reach. Your audience are the people related to the summer camp, including potential campers and their families, children with Autism, Aspergers, and ADHD. There is no need to put these people at the heart of the marketing strategy, instead, make sure to cater to their emotional needs and desires. Delve into their goals, fears, and aspirations and present all the factors that could help them achieve these goals and aspirations or overcome their fears.
4. Determine Your Means and Stick to the Budget – When it comes to determining your means you need to stick to the budget, your people, and your digital channels. Identify all of your resources before asking for more.
5. Create the Marketing Plan and don’t take It Seriously – You are confused? You’ve spend so much time and energy to make the plan and now you should not take it seriously? This is because you can’t predict everything, especially your audience. For that reason, it is important to analyze and monitor your strategies constantly and change them when needed.

Remember, the most important thing is your people and your audience! Change the marketing strategy according to their needs and preferences!